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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Jun 19, 2018

This week, John Espirian and I talk about how to be your own Google (providing the best answers to people's real questions in your areas of expertise), pursing clarity and simplicity in your writing, and how content marketing can work for your business by creating content that works for you even when you're on holiday - and how to balance the time spent creating that content against the time spent doing the work that directly brings in revenue!

John is a freelance copywriter, helping businesses communicate better with their customers. He's also been a Director of the Society for Editors and Proofreaders for 8 years, and tirelessly shares his knowledge via his blog and mailing list, and on social media.

A central theme in this episode is the idea that no-one ever complained that something was too simple to understand, which John found in Ann Handley's book Everybody Writes.