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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Jul 17, 2018

Bec Evans is Co-Founder of Prolifiko, the digital productivity coach for writers that uses persuasive technology to help people achieve their writing goals. She's also worked as Head of Innovation for Emerald Group and as Centre Director for Ted Hughes's historic house and grounds, and the writing courses that were held there.

In the episode, we talk about finding a problem you're passionate about, and embracing the fact that your solution to that problem will change. Being a Founder means committing yourself to the business, and so we talk about the journey Prolifiko took from being a side-hustle to a full-time job - and the way that journey changes you from being a specialist to being a generalist, and the way that forces you to stop giving advice and starting to solicit it.