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Talking through my hat

Released every Tuesday, Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter?

Jun 26, 2018

Syima Aslam co-founded the Bradford Literature Festival in 2014, and in this episode we discuss what makes this festival special, the ways that a literature festival helps the city that hosts it, and what it means for her to run this successful, growing annual event. In particular, her passion for reading and stories...


Jun 19, 2018

This week, John Espirian and I talk about how to be your own Google (providing the best answers to people's real questions in your areas of expertise), pursing clarity and simplicity in your writing, and how content marketing can work for your business by creating content that works for you even when you're on holiday -...


Jun 12, 2018

Mindy Gibbins-Klein and I talk about finding your business idea in unexpected directions, the importance of peer support (for your staff, for your authors and especially for you as the person running the business), and how to balance the need to plan for the future with the need to respond to what's happening now.

Mindy...


Jun 5, 2018

Simon Appleby is Founder and Director of Bookswarm, the digital agency for the publishing industry. In this week's episode, we talk about being a non-specialist founder of a tech company, the power of networks and personal connections, and the idea of business-karma and "paying it forward".