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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Oct 9, 2018

Michael Bhaskar is the Co-Founder of digital publisher Canelo, author of the books The Content Machine and Curation, and also Writer-in-Residence at Google's DeepMind with the Ethics and Society team.

In this episode, we talk about how Canelo tries to do things differently - not just the obvious "being digital" stuff but also using marginal gains to produce a large overall result, and how the economics work differently for small publishers, enabling them to work effectively with "mid-list" authors that big publishers might reject as unprofitable. Plus, the need to make time for your creative projects, being willing to work hard to get results, and how mistakes are inevitable and often painful, but how you can learn from everything.