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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Nov 20, 2018

Asi Sharabi is Co-Founder and CEO of Wonderbly. Before this successful venture into the world of publishing, he spent time as a researcher and lecturer at the LSE, worked at startups, and was MD of Sidekick studios. Now, of course, at Wonderbly, he leads a team creating highly personalised print books for children, starting with their original book Lost My Name.

Asi describes Wonderbly as "accidental publishers" and is very proud to have become part of the publishing industry - even though he and his team started as complete outsiders. They experiment constantly and have built a very broad organisation that does everything from content creation and technology to e-commerce and direct-to-consumer marketing. In this episode, he talks about some of the ways they reached 4 million book sales to 190 countries in just 5 years.