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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Dec 4, 2018

Georgina Atwell is the founder of Toppsta, a community for reading, reviewing and discovering great children's books. Before that, she worked at Penguin UK, and also for Apple's iBooks team, which all gives her a unique perspective!

In this episode, we talk about the importance of flexibility to a small business, how best to use Facebook and social media (and when to own your own customer relationships), and how writing and reading reviews gives a better experience than algorithms.