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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Dec 11, 2018

Joanna Penn is a New York Times and USA Today bestselling author. She spent more than a decade as an IT consultant, but is now much better known as a writer and independent publisher of thrillers and dark fantasy novels, an award-winning entrepreneur, a publishing commentator, and a podcaster and YouTuber. Her long-running blog, The Creative Penn, shares what she's learned and helps give authors the information and inspiration they need to get published.

In this episode, we talk about starting a new business and a new career at the same time - and what it's like to go from a well-paid and safe career to launch into the unknown as a writer. Joanna talks about what being an independent publisher means to her, how she separates creative time from business time, and how she navigates the world of changing formats and channels.