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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Jan 22, 2019

Michael Kowalski is the founder of Storienteer, which is exploring augmented-reality, as well as the programme director of the Confluence conference this February. Before all that, he worked as a software developer at the Guardian and was Head of Publishing for a digital initiative at News International, as well as founding two other businesses, Kitsite and Contentment.

In this episode, we talk about what augmented reality, or mixed reality, actually is and what it could mean, as well as the delights and perils of building a business based on a technology that's only just emerging - where the task you're tackling is to establish the basic grammar and rules of the new world. Also, the complexities associated with a business that's supplying tools for other people to use to build their own products.