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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Mar 19, 2019

Sebastian Posth is a serial entrepreneur and consultant for the publishing industry, with a focus on digital publishing and innovation. His interests always feature the hot topics, currently including data analytics and blockchain technologies. Sebastian has been working for 15 years in a variety of roles to transform these new technologies into useful products, services or tools for the publishing industry, with the aim of supporting media companies to develop and implement a digital business model that suits their needs and helps them grow.

In this episode, we talk about his journey from studying philosophy and German Literature to publishing technology, including the crucial role that a photocopier played. Also, how digital sales and distribution are vital for the publishing business, how to convince publishers to adopt new technologies, and the balance between pursuing new stuff and maintaining your existing business.