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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Apr 2, 2019

Miral Sattar is CEO and Founder of LearnSelfPublishingFast and of Bibliocrunch, an award-winning marketplace that connects authors with vetted editors, designers, marketers and more. She's worked in the media industries for 11 years, including launching several digital initiatives at Time. She's written for and been featured in Time, Forbes, Consumer Reports, CNN, and New York Daily News. She's also launching another new business, Bearily Bear, selling cuddly toys that read audiobooks to children.

In this episode, we discuss how initial business ideas change when they encounter customers, how to learn what your customers actually want, and the excitement of working in an industry that's going through huge changes.