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Talking through my hat

Talking Through My Hat explores bookish businesses and the fantastic people who create them, looking at why business are started, how they keep going and where we can take them in the future. I'm John Pettigrew - a hat wearer, a recovering editor and the creator of Futureproofs. To avoid missing anything, why not subscribe at Apple Podcasts, Spotify or wherever you get your podcasts, and follow me on Twitter? The podcast is on hiatus from Easter 2019 for a few months, but we'll be back with more great interviews later in the year!

Apr 16, 2019

For episode 50, I've looked back at the past year of interviews and put together a compilation of some of the best bits - or, at least, some memorable ones for me! In this episode, I look back at why people set up a publishing business, whether it's a small publisher, a tech business or something else. Reasons range...


Mar 26, 2019

Emmanuel Kolade is the founder of Shulph, a book-technology company focussed on multi-format reading experiences. He comes from technology industry where he has spent the last 17 years specialising in human-centred design to build digital products. Before founding Shulph, Emmanuel led PricewaterhouseCoopers digital...


May 1, 2018

This was the hardest episode of this podcast so far to record (so apologies in advance for the slightly scrappy quality of some of the audio), because I'm getting personal about some subjects that are often taboo - education, career progression, choices, and the privileges that affect our access to these things....


Apr 17, 2018

The London Book Fair was its usual self - perhaps a little cooler this year, both in temperature and busy-ness levels, but still a great few days. This is my review, touching on the terrible mobile app, the fantastic people, the surprising conversations and the odd discoveries.

For another view of the Fair, check out


Apr 3, 2018

In this episode, I share some thoughts about getting the most from the London Book Fair (or any trade fair) as a visitor: planning; presentation; and parties!

If you see me at the Fair, say hello and let me know you listen to the podcast. I hope to see you there!